Our Approach

Drawing on nearly two decades of global experience, we bring a cross-cultural perspective to every engagement, helping leaders move forward with clarity and purpose.

Founder & Communications Advisor

NINA LAI

Nina is a corporate communications leader and trusted advisor who has shaped narratives and strategies for global brands including Lenovo, Emirates Airlines, Nike, Dubai Tourism, and The Ritz-Carlton Hotels. With roots across Asia Pacific, Europe, the Middle East, and North America, she bridges cultures with authenticity—connecting ideas, people, and purpose.

As former Head of Internal Communications & Chief of Staff to the CEO at Benefit Cosmetics (LVMH), she established the global internal communications function and drove strategic alignment across the organization during a period of transformation. At Lenovo, she led executive communications for the President and COO and co-founded a leadership task force that increased diverse leadership representation and helped secure company-wide inclusion reforms.

Today, Nina serves as a strategic advisor to leaders, focusing on communications that drive influence and organizational direction. She is Communications Chair at Impact 100 Seattle, a women’s collective giving organization, where she leads communications strategy and brand evolution.

Nina mentors emerging professionals through the Asian American Professional Association and writes In Between Worlds, a newsletter exploring connection across cultures.

"Nina helped me cut through the noise and define my business focus, transforming both how I communicate my value and how my website connects with clients. I now know exactly what I offer and how to present it."

CEO, Insightline Consulting
"Her strength lies in crafting strategic, stakeholder-focused messaging that resonates across the organization, from the C-suite to frontline employees. Nina excels in navigating complex communication landscapes and commands respect with clear, concise presentations and a deep understanding of business priorities. She translates data into actionable insights, ensuring executives are well-informed and engaged. Nina's strategic approach, stakeholder focus, and commitment to inclusivity make her an invaluable asset to any company and team."

Chief to Staff to Chief Operating Officer, Lenovo Data Center Group
"She was highly collaborative and always found a way to bring people together regardless of team or rank. In her dual role, she tactfully managed the senior executive team while providing leadership on internal communications. Her external communications experience was beneficial to how we approached communications as a whole, ensuring internal communications was an equal partner to our external teams. Her international experience brought us fresh perspectives and her ability to connect with the people around her on a deeper level fostered a culture of trust and inclusiveness."

VP, HR | Global Head of Learning, Visa Direct
"She was a real inspiration, as she brought with her a wealth of experience having worked with some incredible brands across a number of markets. This made collaboration really fun, especially as we both share the need for creative solutions fueled by quick-witted, dry humor! Nina is firm yet always fair in business. She has a unique creative flair and communicates with absolute finesse. She is someone that values and oozes authenticity, integrity and transparency in both her professional and personal life."

Brand Strategist, Stockland
"Nina is a very diligent and talented marketer. She has extremely strong skills when it comes to asking the right questions, joining the dots together in the right ways and drawing the most insightful conclusions. She is able to put any new skills or information to good use very quickly and was an absolute pleasure to work with."

Head of Strategy & Communications, Motion

Let’s connect.

"Nina helped me cut through the noise and define my business focus, transforming both how I communicate my value and how my website connects with clients. I now know exactly what I offer and how to present it."